"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

  • dependencyinjection@discuss.tchncs.de
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    4 hours ago

    First not sure why everyone is so sure this is an ad and not just OP likes this and the message.

    I’ve contemplated posting about this chocolate, I guess we can’t call out companies we like and we just all shit on everything all the time.

    Second, my friend called me out for paying £3.50 for a bar of this whenever we have a chocolate and film night when Cadbury is like £1.50. When I said it’s more ethically sourced he said I don’t care about that. 😞

    • Hagdos@lemmy.world
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      2 hours ago

      It isn’t American, and it doesn’t taste like shit.

      The founder, Teun van der Keuken, is a Dutch guy. He started this journey with sueing himself before a Dutch judge, on account of participating in slave labour (by buying chocolate in a supermarket, knowing that it’s likely produced by slave labour)

      • /home/pineapplelover@lemm.ee
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        52 minutes ago

        Sounds cool. I’ll give it a try. You know where I can get some? I like Aldi chocolate cause it tastes good, cheap, and doesn’t use slave labor

  • e$tGyr#J2pqM8v@feddit.nl
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    1 day ago

    Some info, that’s interesting and helps balance this blatant advertisement. Tony’s was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that’s part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn’t. He started out Tony’s Chocolonely to attempt to change the chocolate industry. He’s not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they’ve lost sight of the aim: slave-free chocolate.

      • e$tGyr#J2pqM8v@feddit.nl
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        1 hour ago

        This article is from 2015. By then it’s been 10 years since the company started, and he already left it. In the article he explains that still only 25% of the cacao used in Tony’s Chocolonely is guaranteed slave-free, let alone that they’ve had any significant impact on the industry at large. He says the situation of slave labor in cacao industry has only worsened. Tony’s has changed the message on their product “100% slave free” (which was false advertising) to something like “working together towards slave-free chocolate”, which he concludes to be meaningless marketing. It’s rather bizarre that such a message is allowed on a product that contains cacao from slave-labor…

  • rickyrigatoni@lemm.ee
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    23 hours ago

    I’m gonna be real here when I saw one of these bars for the first time I just assumed they were assholes and didn’t look any further into why the bar wasn’t cut in a usable way.

    • Maalus@lemmy.world
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      2 days ago

      There is absolutely no difference in price between the two - i.e. a “fancy” one like this and a regular one. Both will most likely be made by machining a block of graphite and using EDM to make the actual mold. The difference in machining time wouldn’t cost more than $200 or so

        • 【J】【u】【s】【t】【Z】@lemmy.world
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          1 day ago

          Do you also find it hilarious to use the word techno whenever somebody mentions EDM?

          One time this dude who is maybe a little autistic, possibly very autistic, made this super detailed post about all the different genres of electronic dance music. If you know anything about it, you know there’s some hyper-specific sub genres out there, and this dude took the time to not only list them all out, but verbally describe what made a piece of music fit into one genre versus all the others.

          Obviously I replied with something like “Man, I love techno.”

    • JoshuaFalken@lemmy.world
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      1 day ago

      Sure, gram for gram, Tony’s has 34% more lead than California would like, but their chocolate is still sold in the state.

      To add to what @Maalus@lemmy.world pointed out, the Mast bar is 70g for $8, while Tony’s bar is 180g for $6.

      Gram for gram, Mast is more than triple the price.

  • Ledivin@lemmy.world
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    2 days ago

    I love it, but I feel obligated to say

    "It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!

    No, it makes sense. I understand, but it makes a lot more sense

      • pixelscript@lemm.ee
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        22 hours ago

        The “lonely” part of the name comes from how they’re the only player in the industry trying to do what they do.

    • rustydrd@sh.itjust.works
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      1 day ago

      Fait point, but it’s a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don’t), the industry as a whole would still have this problem.