"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

  • Ledivin@lemmy.world
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    1 month ago

    I love it, but I feel obligated to say

    "It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!

    No, it makes sense. I understand, but it makes a lot more sense

  • Blackout@fedia.io
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    1 month ago

    I do like these bars but breaking it into pieces without a mess is difficult. I’ve had to resort to putting the entire thing in my mouth and waiting for it to melt down my throat.

    • Maalus@lemmy.world
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      1 month ago

      There is absolutely no difference in price between the two - i.e. a “fancy” one like this and a regular one. Both will most likely be made by machining a block of graphite and using EDM to make the actual mold. The difference in machining time wouldn’t cost more than $200 or so

        • 【J】【u】【s】【t】【Z】@lemmy.world
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          1 month ago

          Do you also find it hilarious to use the word techno whenever somebody mentions EDM?

          One time this dude who is maybe a little autistic, possibly very autistic, made this super detailed post about all the different genres of electronic dance music. If you know anything about it, you know there’s some hyper-specific sub genres out there, and this dude took the time to not only list them all out, but verbally describe what made a piece of music fit into one genre versus all the others.

          Obviously I replied with something like “Man, I love techno.”

    • JoshuaFalken@lemmy.world
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      1 month ago

      Sure, gram for gram, Tony’s has 34% more lead than California would like, but their chocolate is still sold in the state.

      To add to what @Maalus@lemmy.world pointed out, the Mast bar is 70g for $8, while Tony’s bar is 180g for $6.

      Gram for gram, Mast is more than triple the price.

  • kindenough@kbin.earth
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    1 month ago

    Quite succesful in the Netherlands.

    In 2003, after discovering that the majority of chocolate produced at the time had links to human exploitation, Dutch television producer and journalist Teun van de Keuken began producing programs about the horrors of the commercial cocoa industry on his show Keuringsdienst van Waarde. Furthermore, he submitted a request to be prosecuted for knowingly purchasing an illegally manufactured product, which prosecutors declined to do.

    After three years of unsuccessful attempts to change the industry through investigative efforts, Van de Keuken decided to start producing chocolate bars himself. The brand was called “Tony’s Chocolonely” with “Tony” (= Teun) and “Chocolonely” in reference to Teun van de Keuken feeling as if he was the only person in the industry who was interested in eradicating slavery. Van de Keuken sold 20,000 bars in two days.

    https://en.wikipedia.org/wiki/Tony's_Chocolonely https://en.wikipedia.org/wiki/Teun_van_de_Keuken

  • e$tGyr#J2pqM8v@feddit.nl
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    1 month ago

    Some info, that’s interesting and helps balance this blatant advertisement. Tony’s was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that’s part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn’t. He started out Tony’s Chocolonely to attempt to change the chocolate industry. He’s not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they’ve lost sight of the aim: slave-free chocolate.

      • e$tGyr#J2pqM8v@feddit.nl
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        1 month ago

        This article is from 2015. By then it’s been 10 years since the company started, and he already left it. In the article he explains that still only 25% of the cacao used in Tony’s Chocolonely is guaranteed slave-free, let alone that they’ve had any significant impact on the industry at large. He says the situation of slave labor in cacao industry has only worsened. Tony’s has changed the message on their product “100% slave free” (which was false advertising) to something like “working together towards slave-free chocolate”, which he concludes to be meaningless marketing. It’s rather bizarre that such a message is allowed on a product that contains cacao from slave-labor…

      • pixelscript@lemm.ee
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        1 month ago

        The “lonely” part of the name comes from how they’re the only player in the industry trying to do what they do.

    • rustydrd@sh.itjust.works
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      1 month ago

      Fait point, but it’s a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don’t), the industry as a whole would still have this problem.

    • Deceptichum@quokk.au
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      1 month ago

      It’s pretty average I find? Like it’s just cheap shit they sell at the supermarket.

      • Zeshade@lemmy.world
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        1 month ago

        The plain milk chocolate ones are meh but the other ones with nuts or salted caramel are quite nice.

      • TommySoda@lemmy.world
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        1 month ago

        It’s better than Hershey’s. Hershey’s is what I consider average and that shit is hot garbage.

        • Deceptichum@quokk.au
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          1 month ago

          I don’t think we sell Hershey’s in my country, but yeah most American chocolate isn’t really thought of as real chocolate here. So I could see Tony’s being good in comparison.

  • Gladaed@feddit.org
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    1 month ago

    The irregular pieces make it much easier to eat. You make a conscious decision how much you break off, instead of just getting another 4 squares.

  • dependencyinjection@discuss.tchncs.de
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    1 month ago

    First not sure why everyone is so sure this is an ad and not just OP likes this and the message.

    I’ve contemplated posting about this chocolate, I guess we can’t call out companies we like and we just all shit on everything all the time.

    Second, my friend called me out for paying £3.50 for a bar of this whenever we have a chocolate and film night when Cadbury is like £1.50. When I said it’s more ethically sourced he said I don’t care about that. 😞

        • arefx@lemmy.ml
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          1 month ago

          Yeah but there is a very distinct difference. Cadbury tastes like fake chocolate that’s 90% sugar, Tony’s still tastes like real chocolate even if you think it’s shitty. Eat them back to back there’s a noticeable difference in chocolate. I eat European chocolate all the time and Tony’s is about as good just has a different flavor profile to it.

        • BeardedGingerWonder@feddit.uk
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          1 month ago

          I like Cadburys and I like Tony’s but like a £1.50 Cadbury bar is about the same footprint as a Tony’s bar and about half as thick.